Vote Now! Full Sail University. Teenagers, and particularly those who wanted to assume a preppy look, embraced the style, even popping the collar to assume the full Biff and Muffy look. Did Richard III Kill the Princes in the Tower? There's a problem loading this menu right now. Designers and brands from diverse price points have taken to embroidering animals onto polo shirts: ponies (Ralph Lauren), marlins (Tommy Bahama), eagles (American Eagle), and even the crocodile itself! 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In the 1970s and ’80s, sporting an Izod, as the shirts became known, spanned across generations. Your recently viewed items and featured recommendations, Select the department you want to search in, All customers get FREE Shipping on orders over $25 shipped by Amazon, Buy Colognes That Embody Luxury & Style By Lacoste, Lacoste Touch of Pink Eau de Toilette for Women, Lacoste L.12.12 Blanc Pour Lui Eau De Toilette, LACOSTE L.12.12 Noir Pour Lui Eau de Toilette, Price and other details may vary based on size and color. He provided Izod Lacoste swag to some of his famous buddies, including JFK, President Eisenhower and Bing Crosby, and from there, the shirts caught on, and became easy to find in department stores. Shop by department, purchase cars, fashion apparel, collectibles, sporting goods, cameras, baby items, and everything else on eBay, the world's online marketplace Lacoste was seeking a shirt that was more accommodating to movement. But, you’re confused, right? Cookie Policy Advertising Notice Tuesday, February 9, 12:00 - 1:00PM PST: Online Lecture Series: The Future of Data Learn More and Register Image: vintsperation via Flickr. The school itself was founded in 1978. It also has bigger eyes.”. As GQ explains: The American press dubbed him the Alligator in ’27, after he wagered for an alligator-skin suitcase with the captain of the French Davis Cup team. By the early 1990s, the trend was fading. Terms of Use Keep up-to-date on: © 2021 Smithsonian Magazine. People were happy to wear them, especially if the rich and famous were already fans. $49.50 $ 49. 50. The School also has sites in Atlanta, George, and Hong Kong. or Image: Lisa Stephens via Flickr. Izod Lacoste, as the brand became known, initially looked like a flop; there weren’t many customers in the early ’50s for a pricey polo shirt (about $8 then) with a small crocodile sewn onto the chest. 4.0 ... Limited time deal. For a limited time, all of the company’s premium plans are 20% off for Kinja Deals readers using the exclusive promo code KINJA20, until February 7. The Chinese-based company, Crocodile Garments, was locked in a legal battle with Lacoste over the rights to the crocodile for over a decade until, in 2003, Crocodile Garments conceded to changing its logo. Yes, and more. When he returned to France, “alligator” became “crocodile,” and Lacoste was known forever after as the Crocodile. Classic 1980s Izod Lacoste shirt. The Lacoste tennis shirt made its way to the United States in 1952 and was carefully branded as “the status symbol of the competent sportsman,” an attempt to establish Lacoste in the upper echelons of society. You’re seeing this ad based on the product’s relevance to your search query. Do you belong to the next generation of solution-oriented creative leaders, entrepreneurs, and trendsetters who are ready to make a difference in the world? 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